“The projections are sobering and troubling to everyone who cares about increasing participation in our great democracy. Our prediction is that 40 million Americans who voted in 2016 won’t cast a ballot in the 2018 midterms — and to make matters worse, 2/3 of those drop-off voters will be members of the Rising American Electorate.”
Research from The Voter Participation Data Center / Learn More
We’ve already run successful voter-turnout experiments in Wisconsin and Michigan. Our plan is to use text messages, direct-mail, and digital ads to meet people where they are and remind them that their participation in the electoral process is imperative for our democracy. We believe when we all vote, we all win!
Voting is a right many Americans fought for and shouldn't be taken for granted. Not exercising the right to vote prevents vital voices from being heard and has consequences for our country.
It’s so exciting to see record-turnout among women, young people, African Americans, and Hispanics, but there is still more work to do.